What are the FatChilli AutoAds?

Fatchilli AutoAds are ad units placed into the website’s body automatically based on a specific evaluation process. These specific places are chosen with the emphasis on increasing revenue without worsening the user experience. Fatchilli AutoAds do not have 100% coverage and they have a higher CPM.

When do FatChilli AutoAds appear?

FatChilli AutoAds appear only when there is a possibility to sell the advertising space with higher CPM. The main goal of FatChilli AutoAds is to increase the revenue with a minimal impact on the user experience.

Where do FatChilli AutoAds appear?

FatChilli AutoAds can appear for example inside articles, in a sidebar, at the end of articles, etc. They mainly appear on BTF (Below The Fold) positions not to affect the website’s performance and core web vitals. They also use lazy loading for requesting and showing impressions to minimize the impact on the web speed and amount of downloaded data to the user browser.

How can I check the FatChilli AutoAds statistics?

You can find these units in the reports with the prefix “auto-” (for example “auto-in_content”).

What impact do FatChilli AutoAds have on the web speed and UX?

The impact on websites is minimal. FatChilli AutoAds are placed BTF and use lazy-loading. Also, these ads are displayed only in certain cases, at higher prices.

How can I turn off FatChilli AutoAds?

A) You can prevent Fatchilli AutoAds from appearing on your website by modifying your head ad code. After you've made this change and saved your ad code, Fatchilli AutoAds will not appear on your website (you can exclude only certain urls from Fatchilli AutoAds). Keep in mind that by disabling this feature you may decrease your potential earnings.  

To disable Fatchilli AutoAds, insert the following parameter in the head code:

“autoAds: false” to “window.protag.config”

Example:

<script type="text/javascript">
window.protag = window.protag || { cmd: [] }; 
window.protag.config = { childADM: 'YourID', l: 'FbM3ys2m', autoAds: false };
window.protag.cmd.push(function () {
window.protag.pageInit();
});
</script>

Note: If you're not using childADM and l parameters, you'll need to add window.protag.config to your code:

<script type="text/javascript">
window.protag = window.protag || { cmd: [] };
window.protag.config = { autoAds: false };
window.protag.cmd.push(function () {
window.protag.pageInit();
});
</script>

B) You can always contact your Account Manager to disable FatChilli AutoAds globally on your website or contact us at [email protected]. 

Note: autoAds: false work for websites using Protag 1.2.0 version. If autoAds: false don't work at your website, please contact us at [email protected].