Branding is among the most popular and distinctive advertising formats. You can use this format without time-consuming additional programming on your site as it is available within our ProTag library.
Depending on your needs, we have three branding formats available:
- Full Size (background) Image
- 3 Images (1 top banner + 2 side banners)
- 3 Images + sticky (1 top banner + 2 anchored side banners)
Full Size Image
To deploy this type of “background” branding you need to have 1 creative, i.e. the top banner + 2 side banners together in one image.
The top banner is covered by the website’s content while scrolling. The side banners stay visible all the time.
To avoid an incorrect display, we recommend choosing this branding if you have an opaque website design, as this branding is used as the background of the website and may shine through some designs.
3 Images (1 top banner + 2 side banners)
For this type of background you need 3 separate creatives: 1 top banner + 2 side banners. The top banner and side banners scroll with the website's content.
3 Images + sticky (1 top banner + 2 anchored side banners)
For this type of background you need 3 separate creatives, just like with the previous format. The only difference between those two is that the side banners are anchored on the website and stay visible even while scrolling in any direction.
What creative sizes should I choose for my site?
The width of the top banner is the width of your website’s layout. Other dimensions, including side banners, can be of any size. Just make sure that it fits your website’s design.
Is there anything else I need to deploy branding on my site?
A click-through URL address is also required to successfully deploy branding on your website.
As soon as you have everything ready, you can contact your Account Manager and they will get everything ready for you.