FatChilli FAQ

Where should I place the main “head” tag?

  • The main “head” tag must be placed in thepart of the html.
  • This code loads as async, it is minified and served from a fast Global CDN.The “head” tag changes dynamically every 30 minutes – do not cache this code internally. Every site has a custom script URL.
  • If it uses some cookie consent for GDPR or CCPA support, code must be placed after the script of consent. Code dynamically reads TCF 2 string from consent. Code does not support inserting in an iframe.

Where should I place the in-article video tag?

  • The in-article video tag must be placed directly into the html exactly where you wish to display a video ad.
  • At the same time, it must be placed in the below-the-fold section (BTF). If the code is placed above-the-fold (ATF) the ads will not serve.
  • If you are unable to insert this code properly, contact your Account manager with a request to auto-insert this unit on site.

The ads don’t fit on my website. How can I fix their sizes?

  • Every unit has a specific function and may be displayed in various sizes. For example: Placing a “header banner” into an article may create a conflict and display an ad that is just too big. Make sure to place the units in the right position.
  • If you still need to adjust the banner sizes, contact your Account manager.

Why haven’t I seen the ads after implementing the codes yet?

There may be multiple reasons why ads are not appearing. See the checklist below:

  • Check your ads.txt file for our IDs.
  • Make sure your site complies with Google policies.
  • Revise the ads implementation as we described.
  • Make sure you do not minify our codes.
  • Check if you see any error messages in the console – if you find any, consult them with your developer.

Who can I contact in case of any problems?

  • You can contact your Account manager during working hours. If you do not have a contact to your Account manager, you can send an email to [email protected]

My account has been deactivated. Why?

Every publisher is responsible for their inventory. If your account does not comply with Google policies, the account may be deactivated and your revenue will be returned to the advertisers.

A few common problems that may cause an account to be deactivated:

  • publishing copyrighted material,
  • modifying our codes,
  • no contact information of legal entities responsible for the website,
  • creating multiple accounts and multiple domain registrations,
  • fraud traffic and fraud behavior.

How and when do I receive my earnings?

  • On the 10th day of the month, you will receive an email confirming the final amount of revenue for the previous month, in which you will also find our billing information. You will then issue an invoice to us based on this information.
  • The minimum amount of payment is € 100, if this amount is not reached, it is postponed to the next month.

What payment options are available?

  • Bank transfer or PayPal.

What revenue can be expected?

  • The final revenue depends on many factors, such as: visitor segment (age, gender, country, …), web content and its quality (important for direct campaigns), traffic sources (direct, organic, social, …).
  • Organic traffic sources usually have better results than, for example, social. And desktop advertisements usually have better results than mobile (due to banner sizes and viewability rate).
  • Thematic sites might also earn better revenue than broad-themed magazines.
  • You should be able to see the relevant results during the first week, after the demand settles.
  • These and many other factors directly affect the CPM values.

Can you guarantee a CPM amount?

  • We are able to set pricing floors and minimal CPM. But this does not guarantee that every impression will be sold and might result in low fill rate.
  • However, when set correctly, this can result in higher revenue even with lower fill rate. Listen to the advice of your Account manager.

Do the websites have any accessibility audit?

  • Every new website is checked manually. If there is any sensitive category on the website, the demand will be restricted.
  • If you know beforehand that parts of your website fall into these categories, we can turn the advertising off at those URLs. (link na cancel ads)

Is capping possible (how many times the ad will serve)?

  • Capping is disabled by default. It is possible to enable it on request. It is set as the number of served impressions in 24 hours.

Do you work with any fraud protection?

  • Yes. We use Google’s Picasso fingerprinting technique to detect bots and we also block requests based on IP reputation scores collected from Project Honeypot.

What source of ads is FatChilli using?

FatChilli has more sources of advertisement as part of its optimization process.  As a Google partner, Fatchilli uses Google AdManager 360 as an AdServer with access to the Google DoubleClick AdExchange – MCM program.

We also support Open-Bidding, Header-Bidding, Direct Deals, Preferred Deals and more.

We maintain direct cooperation with many SSPs such as Magnite (formerly Rubicon Project), Index Exchange, Media.net, Adform, Xandr (formerly Appnexus), Mgid, Internet Billboard, Teads and more.

What ad formats are available with FatChilli?:

  • Banner Ads:
    Banner units that support all the standard sizes (IAB sizes) and are responsive.
    Standard Banner Ads are supported by Open-Bidding and Header-Bidding.
    They also have a function that accepts a “fluid” dimension, which can also display native ads.
  • Multiplex Ads:
    A special native unit that serves a content recommendation-style block of ads.
    Ideal to implement after content and into sidebar position.
  • Interstitial Ads:
    A special full screen unit that displays an ad at transition points (for example between 2 articles). Interstitial ads are triggered by the user after clicking on another page on the website.
    More information: Fatchilil Interstitial Ads – basic FAQ
  • Sticky Ads
    Special units anchored to the bottom of the page. They can appear on both, mobile and desktop sites. They only appear after a user action such as scroll, click or touch.
  • In Article Video Ads
    Outstream units that appear inside the articles. This unit does not have 100% coverage but has higher CPM than banner units. Can be implemented in longer articles below the fold.
  • Reward ads
    Special units for publishers with unique premium content. They can be used instead of subscription gateways to lock a part of the content of an article.
    More information: Reward Ads Article
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