May Benmoussa

May is part of a new generation of ad-tech nerds obsessed with understanding how the digital advertising ecosystem really works. After managing high-value publishers and advertisers accounts across demand and supply, she now writes about what actually happens behind the scenes in programmatic: the challenges, the inefficiencies, the opportunities, but most importantly: the people. She’s passionate about sharing practical insights, demystifying jargon and she knows how to turn technical experiences into straightforward, honest insights.