Helping Publishers Turn Insights into Revenue
Denník N's Filip Struhárik on which AI uses readers will accept, which break trust, and why routines keep newsrooms slower than creators.
How Ukrainska Pravda built a paywall in wartime. Plus: three questions to ask your audience data, and a growing number of news sites losing traffic.
Ukraine's largest independent news site launched paid subscriptions at the end of April, running on the open-source REMP platform built by Denník N.
At Denník N, 7 percent of readers bring in 70 percent of revenue. What that means for how publishers should think about growth.
Get from ‘how many’ to ‘who’. Radio evolution for direct audience revenue age
Eleven questions to get you started and check your maturity in a newsroom data cleanup mission.
As rewarded ads on the web are not yet widespread and many publishers have many questions, here are answers to the most common inquiries.
This Czech radio is building a database of loyal listeners, sending newsletters, registering users, and offering subscriptions.
The quiz format everyone abandoned in 2017 is earning 16x what a banner earns. BurdaMedia Extra has the Google Ad Manager numbers to prove it.
Online quizzes were the most shared format on the internet, but then they quietly went away. A 123-year-old German publishing house might have found the missing piece.
Some Slovak publishers lost tens of percent of their search traffic in a year as AI answers took over SERP.
AI content tagging from Geneea and analytics from FatChilli take the mystery out of article performance. Turn casual readers into loyal subscribers with data you actually understand.
The NY Times is racing against AI slop and influencers with video. Plus, a note about video monetization
Small and mid-sized publishers are locked out of Google's best demand. A practitioner's guide to GCPPs, MCM, MA vs MI, and choosing the right partner.
Estimate the revenue rewarded ads could bring you.
How rewarded ads earned Denník N 1,262% more from logged-out Discover readers, without touching the subscription funnel or hurting reader engagement.
Reach just got quietly let go. A 1.4% sliver of ad impressions did about a third of the work.
Reach is increasingly failing as a metric. Newsrooms should start measuring reader loyalty instead.
How total ad revenue grew by 27% and built a new income stream after handing ad operations to FatChilli.
Here are four tips on how publishers can turn declining search traffic into stronger reader relationships.
