The FatChilli Knowledge Base

Same traffic, 13x the revenue: how Denník N monetized the Google Discover readers who never subscribe

How rewarded ads earned Denník N 1,262% more from logged-out Discover readers, without touching the subscription funnel or hurting reader engagement.

The FatChilli Playbook #2: The audience you're losing was never going to pay

Reach just got quietly let go. A 1.4% sliver of ad impressions did about a third of the work.

Stop chasing reach. The 2026 Digital News Report just made the case for loyalty

Reach is increasingly failing as a metric. Newsrooms should start measuring reader loyalty instead.

How less than 2% of ad impressions delivered nearly a third of Techbox's ad revenue

How total ad revenue grew by 27% and built a new income stream after handing ad operations to FatChilli.

As Google Zero arrives, every visit counts. Are you ready? Here are 4 tips

Here are four tips on how publishers can turn declining search traffic into stronger reader relationships.

The FatChilli Playbook #1: Leading podcasts are discovering newsletters and Denník N share their strategy

Podcasts are filming themselves. Newsletters are quietly running the show. Also, please don't let ChatGPT pick your summer reading list.

7 myths and perceptions holding publishers back from going all-in on subscriptions

Audience revenue is the proven path, yet most newsrooms are stuck on ads. Here's what's really blocking the shift, and what the publishers furthest along did.

Inside Denník N's newsletter strategy: The spine of a 75,000-subscriber business

How Slovakia's leading independent newsroom turned newsletters into the spine of its 75,000-subscriber business, and what publishers can learn from the way Denník N runs them on REMP Mailer.

A practical course: Send better newsletters, step by step. Save your spot today

Most newsletters are built on instinct, not strategy. Register for our upcoming course and discover how to transform your newsletter into a high-performing product built for revenue and growth.

Four publishers, one growth playbook: what The Guardian, Denník N, Uusi Juttu and Kyiv Independent told Perugia about reader revenue

Four reader-funded publishers shared how they grow. The common thread: campaigns on a calendar, members as ambassadors, growth as everyone's job.

13 sessions on AI, business models, and product in journalism we are looking forward to in Perugia #IJF26

Our team compiled a list of sessions we are excited to during the twentieth edition of the International Journalism Festival.

Avoid the platform crisis. Here's what smart news publishers are betting on instead

The frictionless paywall: How Parameter monetized reader loyalty without credit cards

Discover how rewarded ads turned a potential 40% year-on-year drop into significant revenue and eCPM growth.

How Telegram.hr in Croatia built a successful subscription model in a country where users won’t pay

Telegram.hr grew subscriptions 54% in 2025. The 10th anniversary campaign exceeded goals with 3,209 new subscribers & 80% retention rate.

Beam+ is the editorial and business analytics tool built for news media

Built for every role in your newsroom. Beam+ brings editorial analytics, audience intelligence, and automated recommendations into one platform.

Unlock what truly moves audiences: How Beam+ empowers editorial & business teams with actionable insights

See what content builds true audience loyalty, where readers come from and what your team should do next, all without digging through dashboards.

The AI hangover: What smart publishers will do in 2026

Forget the AI gold rush. Sustainable journalism rests on 3 truths: original insight, authentic audience engagement, and owned data infrastructure.

The symbiotic stack: How WordPress and REMP empower independent publishers

Unlock independent growth. WordPress and REMP are an open-source publishing stack you own, built to be robust and scale with your content and reader revenue needs.

The art of the good goodbye. Why personalisation matters most when subscribers leave

Your retention strategy's most critical phase is the goodbye. Don't burn the bridge: a graceful, personalised exit keeps the door open for subscribers to return. Here are some useful tips to help you with it.

The hidden dangers of AI-generated traffic: what publishers need to be aware of

Robot readers are stealing your ad money and poisoning your data. Discover why traditional defenses fail and what actually works.