Why does FatChilli's web look like a news website?

No, this is not your typical corporate one-pager website that explains what we do, illustrated with good-looking, nicely dressed, and smiling people in stock images and videos. That’s not us.

We are an audience monetization agency. We obsess over all the ways you can turn content into revenue. It was only natural that our own website needed to represent all of that.

“Eat your own dog food”

A famous saying by our own Matej Borko is not meant to offend. When he says this, it is always with love. Specifically, it expresses the need to test things out, take products for a test drive, and if you offer something to your users, you should also be using it to see whether it works.

First of all, this website is built on our AX – Audience Experience solution for publishers. It is feature-packed for the widest variety of use cases, from an audio player for your articles, a beautiful responsive design, or a ready-to-use progressive web app (PWA).

And that’s just what you see; there is plenty under the hood. The ads and banners you see are run by both ProTag, our tool to automate, optimize, and control your ad stack, and REMP Campaign, which uses on‑site campaigns to target audiences with the right message at the right time.

REMP Campaign is part of REMP – Readers’ Engagement and Monetization Platform, an open-source suite of tools for audience revenue.

The Campaign tool is only one part of REMP. CRM, Mailer for emails, and the analytical tool Beam are the other main parts. Together, it offers an open platform anyone can build upon.

To complement these four basic pillars of direct audience revenue, FatChilli has worked with dozens of publishers to build extensible, open modules like print edition management, event management and ticketing, automated newsletter builders, metered paywall, and many more.

A website optimized for the best possible know-how sharing

As we aim to be true partners to publishers, we have always strived to better understand the audience dynamics.

Our website is our promise to you, built to function as a publisher’s platform. It’s a real-world demonstration of how we think about audience engagement and monetization.

Everything was designed to show you what’s possible. It’s our way of saying that we don’t just understand your needs; we anticipate and act on them because we experience them ourselves.

And just that. We have built this site specifically to streamline know-how sharing with our clients, partners, and all of you interested in building sustainable independent media businesses.

Hope you like it. As always, we are open to your suggestions and feedback.

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