Monetize smarter with ProTag by FatChilli ads
ProTag constantly fine-tunes your ad setup, so your visitors stay engaged and your ad revenue grows.
Level up your ad game with ProTag
ProTag is your all-in-one ad management engine built to plug seamlessly into Google Ad Manager. It automates targeting, lazy-loading, dynamic pricing, A/B testing, and more. That means faster launches, better viewability, and higher revenue—all without writing a single line of code.
Expert ad optimization—zero code required
Simplify your ad operations – without the headache
Managing a jungle of ad units, partners, and formats? ProTag simplifies everything. Our platform brings order to the chaos, giving you one streamlined interface to control and scale your ad operations effortlessly.
No developers required
Leave the dev backlog behind. With ProTag, you can launch, test, and optimize your ads without relying on developers. You stay agile, your tech team stays focused—and your monetization moves faster than ever.
Unlock your full programmatic revenue potential
Struggling to maximize yield from your programmatic stack? ProTag intelligently manages and optimizes your inventory setup to ensure you’re capturing every possible revenue opportunity.
Fast, smooth & user-friendly pages
ProTag prioritizes speed and user experience. We help eliminate ad-related slowdowns, protect your Core Web Vitals, and maintain a frictionless site that users – and search engines – love
Recover revenue lost to ad blockers
Our smart anti-ad-block technology recovers valuable impressions while respecting user experience. Capture revenue from audiences who previously saw nothing—without resorting to intrusive tactics.
Seamless tech integration
No more tech clashes or broken setups. ProTag plays nicely with your existing ad stack, third-party tools, and ad server—ensuring smooth integration and zero downtime.
Built-in compliance & brand safety
Stay ahead of evolving privacy laws. ProTag handles GDPR, CCPA, and consent frameworks out of the box, while keeping your brand safe and your ads clean.
Focus on publishing. We’ll maximize your revenue
You focus on content – we’ll handle the monetization engine. ProTag delivers full-scale monetization without draining your time or tech resources.
Contact us
Header bidding & yield optimizationPremium demand partners & direct dealsAdvanced targeting & contextual adsReal-time analytics dashboardHands-free setup & ongoing supportAdd advanced formats: rewarded ads & outstream video“FatChilli transformed our ad strategy, delivering faster results and boosting our ad sales, while letting our developers concentrate on product development. Their expertise led to a 60% increase in ad revenue per session and a 62% rise in eCPM.”
Tomas Kalman, Denník NWhy publishers trust FatChilli
More than just a monetization partner – we’re your ad ops team, tech partner, and growth engine.
We built ProTag with one mission: to help publishers grow without technical headaches or unfair contracts. With FatChilli, you don’t just get a powerful platform—you get a partner that’s fully invested in your success.
What sets us apart
Publisher-first, always
No lock-ins, no hidden fees, no strings attached – just full transparency and your success as the goal.
Try it risk-free
Enjoy a 7-day free trial with no service fees or commissions. Launch confidently and see the results before committing.
Obsessed with ad ops – so you don’t have to be
SOur team constantly monitors, optimizes, and fine-tunes your ad setup to keep performance high and stress low.
Real human support
Work with a dedicated account manager who knows your site and goals – no ticket queues or generic bots.
Proven across all publisher types
We support a wide range of verticals – from news sites and niche blogs to large content hubs.
Google Certified Publishing Partner
As a trusted Google partner, we bring industry credibility, best practices, and early access to new tools.
Powered by the ProTag library
Our proprietary extension of Google Tag Manager gives you more flexibility, visibility, and control over your monetization setup.
FatChilli's Solutions
