High CPM rates, fast payments, and real-time reporting, all through a unified system.
Best of all, you don’t need to produce your own video content.
FatPlayer is an all-in-one video monetization solution designed to help publishers increase their revenue.
We help publishers leverage innovative video ad formats – currently the fastest-growing segment in digital advertising – offering higher engagement and better CPMs compared to traditional banner ads.
Video advertising keeps growing
According to last year’s IAB Europe AdEx Benchmark Report, digital video advertising played a crucial role in the growth of total display, increasing by 20.9% year-over-year.
In other words, video ads are where advertisers are increasingly allocating their budgets. Publishers who can’t offer video inventory are missing out on a major revenue opportunity.
See below the charts from the Interactive Advertising Bureau’s AdEx report. While social ad spend is growing rapidly, display advertising remains dominant, with video display outperforming non-video formats.
Another key insight: The IAB forecasts that digital video ad spend will soon surpass linear TV.
As the report noted: “Led by CPG and retail, brands are increasing ad investment in digital video at significantly greater rates than total media overall.”
What is FatPlayer? Advantages for publishers
We built FatPlayer to work seamlessly with any publisher’s website. Our comprehensive video ad platform supports out-stream, in-stream, and sticky video ad formats.
The platform offers a real-time analytics dashboard covering impressions, revenue, CPM, fill rate, and more. It’s also fully optimized for desktop and mobile, with responsive ad formats.
Note: Digital video in-stream vs out-stream
TL;DR: The in-stream ads are streamed as part of a video that plays in a player. Out-stream video ads are ads in video format but served alone for display, usually on a webpage.
In-stream ads are served into and executed within a player. The audience is shown an ad in the context of streaming content in an environment where video or in-app streaming content is the focus of their visit.
Out-stream video ads may be served into a display ad placement that may or may not use a player to receive and execute the ad. They are not the focus of the page and not rendered in a video player app or connected TV as part of a video experience.
Source: Digital Video And CTV Ad Format Guidelines by IAB Tech Lab
Key Features and Benefits
✅ Increased revenue: FatPlayer helps publishers tap into fast-growing video ad budgets, potentially increasing revenue by 30% or more.
✅ Out-stream video ads: A major advantage is FatPlayer’s out-stream capability, it lets you embed video ads within content without needing your own video.
✅ Non-disruptive user experience: FatPlayer is lightweight and only appears when a paid ad is available. If there’s no ad, it doesn’t load, meaning no empty space or page slowdown. Once the ad finishes, the player disappears from the article.
✅ High CPM rates: With high demand from premium advertisers and global demand partners (including Google), FatPlayer delivers industry-leading CPMs. FatChilli, the creator of FatPlayer, is a Google Certified Publishing Partner and a member of the IAB, working with major partners like Rubicon, AppNexus, Sovrn, Criteo, and others.
✅ Versatile ad formats: In addition to out-stream, FatPlayer supports in-stream ads for existing video content (pre-roll, mid-roll, post-roll) and sticky video ads that remain visible while users scroll, especially effective on mobile, where the player docks to the corner during scrolling
✅ Easy integration: Integration is simple, just add a lightweight JavaScript tag. FatPlayer is compatible with Google Ad Manager and OpenRTB platforms.
✅ Technical benefits: Built with HTML5, the player is fast, responsive, and supports lazy loading and viewability tracking. No video hosting is required on your end.
✅ Comprehensive reporting: Publishers get a detailed dashboard with live performance metrics: impressions, revenue, CPM, fill rate, and more.
✅ Fast payments: FatPlayer offers reliable NET-30 payment terms with multiple payout options, including bank transfer and PayPal. The minimum payout threshold is $100.
Is FatPlayer for you? Yes.
FatPlayer is ideal for publishers who want to boost revenue from existing web traffic, especially those without their own video content.
If your site gets traffic but lacks video infrastructure, FatPlayer makes it easy to take advantage of the growing demand for online video ads.
We recommend a minimum of 100,000 monthly page views for best results, but we work with publishers of all sizes.
In the past, adding video ad revenue meant operating costly, complex platforms. That’s no longer necessary.
With FatPlayer’s easy setup and no need for your own videos, almost any publisher can now benefit from the global rise in video advertising.
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