AdManager Small Business VS AdManager 360 – FAQ

Actually, it is. The reason is that Google recently ended the SPM program and started a new one called MCM. For small publishers, this change means that DoubleClick Ad Exchange is only available through ADM 360 MCM program.

(more info about the programs: The SPM ends – Are you ready for MCM?)

Child publishers will not have access to the blocking/protection tab but your Account manager will. They will set up all the blockages and protection rules for you. This is set up this way because FatChilli manages all protection rules and synchronizes them throughout the whole network.

It depends on the actual settings in your ADM. Our team is ready to audit your ADM and help you with the new set up. ADM 360 includes all the features of ADM Small Business and more, but some of them are managed just by FatChilli.

Some of the new features that are available only in ADM 360:

• Audience tab
• Leads
• Forecasting reports
• Multiplex Ads
• DoubleClick Ad Exchange – MCM program
• Open-Bidding
• Master/companion creatives
• Special ad units
• All features of ADM 360 are described in the official Google documentation for ADM

Publishers with “Direct Orders” can get access to ADM 360 with the “Report” tab.

We are unable to give you direct access to PMP (Private Auctions) in AdX. However, your Account Manager will set it up for you upon request. (more info: Admanager private auctions)

After consultation with the publisher, we can enable access to the “Sales” tab. The “publisher profile” is created on the marketplace for every publisher individually. A personal Account Manager is available for those publishers to assist with their sales.

Every publisher that needs to manage his own direct deals will have the “Direct orders” tab available in ADM 360.

No. FatChilli has an internal system on how to manage pricing rules with the aim to set it just right and optimize for every publisher. Although, if publishers need to set their UPRs directly they can ask their Account manager anytime.

After migrating to Fatchilli ADM publishers are enabled to use page-level targeting. With page-level targeting publishers are given the opportunity to segment their inventory more granularly. Find more information on how to use targeting within our library here: “How tu set cutom key-values”.

We will grant you direct access to ADM 360 with the “Direct orders” tab included. This access is protected by NDA.

FatChilli team can see all the data from your direct orders. However, this relationship is protected by the NDA. If needed, more people can be added to the publisher’s team to manage their direct orders.

To most publishers it is, as it is included in our monetization program. Units that cannot be monetized by FatChilli are charged depending on the CPM amount for filled and unfilled impressions.