Hello, nice to meet you. Let’s make a proper introduction

We’re FatChilli — a team of thinkers, makers, and strategists who care deeply about the future of independent publishing. We don’t just run ad formats or build tools.

We do the hundred small things that make growth possible. We help publishers think like product teams, build resilient revenue, and serve their readers without compromise.

Sound like something you believe in too? Then we’re already speaking the same language.

Why We Exist

➤ The World Has Changed

Independent publishers and public-interest media have long operated in survival mode—many relying on public funding, proudly calling it “public service media.” Maybe it worked once. But the world moved on. Dynamic websites let anyone publish. Everything became “free,” ads flooded the internet, and platforms kept the profits.

Then it got worse: algorithms replaced critical thinking, attention spans vanished, privacy rules killed targeting, and now LLMs are devouring traffic.

What used to work—printing newspapers, owning a domain, having a strong brand—no longer does. Distribution and trust have shifted.

➤ Why Independent Media Struggles to Keep Up

Those who adapted early built strong business models. They had the tools and flexibility to grow. Independent publishers often lacked that access—doing vital work, but with fewer resources. The playing field isn’t level. And that’s where we step in.

➤ What We’re Here to Do About It

FatChilli was created as a direct response to these systemic failures. We’ve seen the patterns. We’ve felt the pain. And we’re here to build something better.

The Belief We Challenge

That mission-driven journalism can’t be financially strong.
That independence must come at the cost of success.
We reject this.

Our Conviction: Sustainability, Technology, and Integrity Can Coexist

Journalists shouldn’t have to choose between doing meaningful work and building a viable business. Technology that empowers truth-telling shouldn’t be locked behind paywalls or reserved for the most well-connected.

The real threat to journalism today isn’t quality—it’s sustainability. That’s the problem we’re here to solve.

We’re technologists who understand journalism—and deeply respect it. This work is personal. We don’t aim to dominate headlines; we aim to help those who do, stay in business and in integrity.

FatChilli stands for freedom and solidarity at a societal level—and for empathy, openness, and humility within our team.

The Big Questions That Guide Us

• How do we help public-interest media thrive without compromising values?
  
• What if independent publishers had access to the same tech as industry giants?
  
• Can journalism embrace business thinking—without losing its soul?
  
• What does real independence look like today?
  
• How do we diversify media revenue—without selling out?

The Future We See Coming

We don’t pretend to know exactly what the world will look like in 10 years. But we do have a strong hunch: real value—and the relationship between a media outlet and its readers—will matter more than ever.

Here’s what we believe will endure:

• Publishers who build trust will survive the noise.
  
• Those who invest in real connection—not just reach—will thrive.
  
• Revenue models that align with audience loyalty will gain ground.
  
• Journalists and editors who think like product builders will stay adaptable.

We believe public service and success can go hand-in-hand—when supported by technology and strategy that put the mission first.

Resilience won’t come from replacing advertising, but from blending it with reader revenue, donations, events, and community support.

What We Make Possible (For and With You)

For independent and ambitious publishers who need top-tier tools without the top-tier price tag:

• We deliver enterprise-grade technology without the lock-in.
• We help you diversify revenue streams—ads, direct deals, events, memberships, merch—and own your business model.
• We offer strategic guidance and hands-on tech support so you can focus on what matters: creating value for readers.
• We help you avoid dead ends: no vendor traps, no dependence on a single stream, no waiting for state subsidies.

We believe:
If you’re doing work that matters, you deserve tools that work for you.
Let us help you build the foundation, so you can do what only you can do: inform, inspire, challenge, and create.

Our Vision

To build a future where every digital publisher—no matter their size—has the power, tools, and support to thrive on their own terms.

Our Mission

We empower independent publishers with enterprise-grade technology and strategic support, helping them build strong, diversified businesses while staying true to their values.

We’re Not Just a Platform. We’re People.

We’re a small, committed team of makers, thinkers, and publishers-at-heart—based in Slovakia, collaborating globally.

What unites us? A shared belief in meaningful media, a drive to build tools that actually work, and a love for solving problems that matter.

If you’ve read this far, you already get it: we’re in this with you. So let us introduce ourselves properly.

The Corporate-Sounding Stuff (That Matters)

We’re proud to be a Google Certified Publishing Partner, meeting the highest standards for monetization, transparency, and performance.

We also partner closely with Denník N, one of Europe’s most respected independent newsrooms—and proud minority shareholders. Their real-world experience shapes what we build.

We’ve helped publishers navigate change for over 20 years, from the rise of programmatic to the dawn of AI.

What We Bring to the Table

• High-performing ad formats (outstream, rewarded, rich media)
  
• Advanced analytics that turn insights into action
  
• Digital strategy & consulting rooted in real publisher success
  
• Revenue diversification—subs, donations, e-comm, and more
  
• Reader engagement tools: CRM, onboarding, loyalty
  
• Tech implementation: segmentation, automation, personalization
  

We’re also implementation partners of REMP (Reader Engagement & Monetization Platform) — an open-source suite built by publishers, for publishers.

So yes, we build tech. But more importantly, we build trust, clarity, and momentum—for publishers ready to grow without compromise.

Love, FatChilli 🌶️

Now that you know something about us…

We’d love to know something about you.

Tell us where you’re headed, what’s holding you back, or just say hello.

We’re always happy to talk — human to human.

Let’s Talk