FatChilli PlayBook

Why are your audience surveys lying to you - and what to do about it

Most audience surveys get it wrong because people don’t say what they actually do. The fix is simple: ask about real behaviour, check answers against what your audience actually does, and use those insights to shape smarter pricing and audience segments.

Why does FatChilli's web look like a news website?

No, this is not a regular corporate one-pager website explaining what we do illustrated with good-looking, nicely dressed and smiling people in stock images and videos. That’s not us.

Maximize your video ad revenue with FatPlayer, even without video content

Even without video content you can grow your video ad revenue thanks to FatPlayer.

Rewarded ads on the web: Delivering surprisingly high €30+ CPMs for publishers

Less than 5% of readers drive 60% of revenue. What if you could monetize the other 95% without paywalls or pop-ups?

Diversify or die: Peter Macinga discusses technology and running one of the largest Slovak publishers

Discover how Slovakia’s largest publisher uses REMP to streamline subscriptions and know when to quit what doesn’t work.

How data-driven strategies helped Daily Maverick grow membership to 40% of their revenue

The South-African outlet shows how curiosity and constant testing can transform data into a thriving membership program.

How Denník N boosted ad revenue per session by 61% without compromising on subscribers

A balanced reader-first design with smart ad-tech innovation turned ad challenges into growth.

FatChilli FAQ

Beyond pageviews: Building sustainable media through diversified revenue and deeper audience connections

Can a website without a design focus drive 500% revenue and 125% engagement growth? Czech magazine Prima Inspirace did it.

Case study: Denník N's bold move resulted in +70% subscriber retention. Discover the strategies behind their impressive results

REMP — the open-source platform for subscriptions, engagement, and reader revenue - now it’s yours to use

Elevate your ad revenue: Discover the power of Rewarded Web Ads

See your Google Analytics 4 data in a new way: Try our newsroom and audience dashboard for free

ProTag by FatChilli

FatChilli automatic pricing rules

Boost your ad revenue with expert, fully managed ad ops

REMP is now more accessible! Are the new advancements making it a go-to platform for subscription and marketing automation?

What the hell is an audience monetization agency? Here's everything we do

Inspiring revenue model for investigative newsrooms: Corporate Democratic Responsibility from Malta